General Secretary Xi Jinping emphasized again at the Central Conference on Rural Work that the main contradictions in agriculture have changed from insufficient aggregate to structural contradictions, which are characterized by the coexistence of structural oversupply and insufficient supply. This important judgment has a strong practical pertinence to the fruit industry. We must adhere to the guiding ideology of socialism with Chinese characteristics in Xi Jinping's new era, fully implement the spirit of the Nineteenth National Congress of the CPC, the spirit of the Central Economic Work Conference and the Central Rural Work Conference, implement the new development concept, deepen the structural reform of the supply side of the fruit industry, accelerate the realization of high-quality development, and constantly meet the people's greening, high-quality and special needs for fruits. Consumption demand of colorization and branding, while giving full play to competitive advantages, strive to expand the export of fruits and products.