alibaba group

we aim to empower businesses to change the way they market, sell and operate, and to improve their efficiency. we provide merchants, brands and other businesses with the basic technology infrastructure and marketing platform to use the power of new technologies to engage with users and customers and operate in a more efficient manner.
our businesses include core e-commerce, cloud computing, digital media and entertainment, and innovative projects. in addition, ant financial, our non-consolidated affiliate, provides payment and financial services to consumers and merchants on the group's platform. we have built a digital economy around our platform and business, spanning consumers, merchants, brands, retailers, third-party service providers, strategic alliance partners and other businesses. [Detailed Introduction]