there are new players in the football wearable smart device market, this time smart leggings.
At the recent Web Summit in Lisbon, Portugal, Italian football data startup Soccerment unveiled its first smart leg pad product, XSEED, which appears to be a new product in.M the field of wearables.
Soccerment founder AldoComi told CityA .M: "We decided to build a smart legging board because it was ideal for collecting biometric data on athletic performance. ”
In Comi's view, the smart legging board is better than the mainstream smart vest with GPS on the market, "THE GPS vest will only track the physical output of the player, and the smart legging board can better reflect the athlete's sports performance data on this basis." ”
THE XSEED SMART LEGGING BOARD USES ARTIFICIAL INTELLIGENCE TECHNOLOGY TO TRACK THE WEARER'S EVERY MOVE IN A SOCCER MATCH, INCLUDING PASS ATTEMPTS, SHOT ATTEMPTS, SHOT POWER, DIRECTION CHANGES, ACCELERATION AND DECELERATION, TOP SPEED, AND COVERAGE DISTANCE. AFTER THE DATA IS COLLECTED, SCIENTIFIC ANALYSIS IS CARRIED OUT THROUGH MACHINE LEARNING-baseD ALGORITHMS TO GENERATE VISUAL CHARTS AND REPORTS FOR USERS.
For teams using XSEED, tactical data can be tracked by plugging into the Soccerment app, showing team formations, the average position of each player on the pitch, and the distance between players. This will facilitate the coaching staff to adjust their tactics as well as the players' positions. For players wearing XSEED, users can get all match data in less than 30 seconds after training or playing. In addition, through the Soccerment platform, users can also learn which professional player is closest to their style of play.
According to the official website information, at present, there are 3 Serie A teams and 1 amateur team are using XSEED products, Soccerment is also further optimizing the product through the feedback of the team, and will also develop real-time data functions with the help of 5G signals in the future.
In terms of charging, Soccerment provides two models, one is to provide the club with a plan to provide hardware and software platform services for the club by charging a monthly fee, and the second is to face the consumer's products, according to the different needs of consumers to generate different pricing, but the official website does not provide specific price information for the product.
Comi said, "It's important to evaluate the players in a more objective way. If the worst team improves through our smart leggings, we're done. ”
It seems that XSEED's biggest advantage is to rely on the player and match data owned by the parent company Soccerment to provide a complete solution for the football club. Soccerment, an Italian football data company founded in 2017 and headquartered in Milan, was founded by AldoComi, a veteran financial analyst before starting its own business. Soccerment's team of data and hardware experts spent years developing the product and quizzing former Champions League players, active professionals and amateur players to better understand and differentiate between shooting and passing patterns.
The Soccerment team analyzes the collected data through machine learning, allowing users to better understand and analyze their own matches. At present, the company is mainly involved in wearable devices, football data analysis and consulting three major businesses:
wearable devices: the ability to measure, analyze and evaluate the athletic performance of individual players and teams in matches and training;
football analysis: intelligent data visualization and sports performance algorithms developed using machine learning methods that can intuitively analyze and compare players and teams;
consulting: helps football clubs to optimize (player) data through a rigorous (analytical) approach that can be immediately applied to the decision-making process.
In fact, data analysis has become the standard in the field of professional football. Soccerment hopes its analytics can be applied to different levels of sports, from champions leagues to grassroots competitions.
Although the British media CityA .M. believes that XSEED intelligent leg guard board is a new product, in fact, the product has long been applied at home and abroad.
IN 2017, THE SMART DEVICE BRAND GLOBALON RELEASED THE NEWS THAT THE COMPANY CREATED THE WORLD'S FIRST INTELLIGENT LEG GUARD BOARD - GOALONU12 baseD ON THE SELF-DEVELOPED SMART CORE, WHICH IS PRICED AT 369 YUAN. ACCORDING TO THE REPORT OF LIEYUN NETWORK IN 2019, THE DEVICE CAN COLLECT 7 BIG DATA SUCH AS USER STRENGTH, SPEED, EXPLOSIVE POWER, PHYSICAL FITNESS, SHOOTING, BMI AND ACTION, WITH PARENTS AND TEACHING TWO KINDS OF CLIENTS, TO SOLVE THE PROBLEM THAT THE EDUCATIonAL ACHIEVEMENTS OF FOOTBALL TRAINING INSTITUTIONS ARE DIFFICULT TO DISPLAY TO PARENTS, AND AT THE SAME TIME JOIN SOCIAL PLAY, CULTIVATE YOUNG PEOPLE'S INTEREST IN FOOTBALL, AND POPULARIZE FOOTBALL FOUNDATION.
GOALON IS AN OPERATION AND MANAGEMENT PLATFORM FOR GRASSROOTS FOOTBALL ENTHUSIASTS ESTABLISHED IN 2015, BUT DUE TO THE LOW STICKINESS OF PRODUCT USERS, THE TEAM CHANGED ON THE BASIS OF MAINTAINING THE ORIGINAL BUSINESS AND CREATED A SMART DEVICE GLOBALON.
Looking at the international market, Spain also has a smart leg pad that calls itself the "world's first". In July 2020, Spanish telecom giant Telefónica and smart equipment startup HUMANoX launched a smart leg guard HUOX50, which is the world's first smart leg guard board for 288 euros. HUMANoX can monitor more than 40 items of data, focusing not only on improving athletic performance, but also on the health of athletes. In addition to competition data, HUMANoX can also generate heart rate data, and tracking vital signs can effectively reduce the risk of sudden sports diseases such as sudden heart disease on the court and monitor it in a timely manner. It is worth noting that the product can monitor the real-time body temperature of athletes through a digital thermometer.
The technology was initially promoted at the Youth Academy of Osasuna, Spain, and small football clubs in the region. According to the official website, the product also entered the US, UK and Italian markets in 2021, and Pitchbook data shows that the company has accumulated $3.57 million in financing. On 8 November, according to information on its website, the project was selected for FIFA's innovative programme (FIFAInnovationProgramme), launched in May this year.
IN DECEMBER 2020, THE DOMESTIC INTELLIGENT SPORTS EQUIPMENT AND DATA SERVICE PROVIDER JANE POLE TECHNOLOGY RELEASED ITS YINZHAN BRAND INTELLIGENT LEG GUARD BOARD, WHICH IS A FOOTBALL SPORTS DATA COLLECTION AND SAFETY PROTECTION PRODUCT SPECIALLY DESIGNED FOR FOOTBALL ENTHUSIASTS, AND THE MAIN TARGET USER GROUP IS 6-12-YEAR-OLD TEENAGERS. WITH THE HELP OF AI ALGORITHMS, THE INTELLIGENT LEGGING BOARD ANALYZES THE USER'S PERFORMANCE ON THE FIELD, AND AFTER THE EXERCISE, THE USER CAN ConNECT THE MOBILE PHONE TO THE INTELLIGENT TRACKING UNIT THROUGH BLUETOOTH, VIEW PERSonAL GAME DATA, AND INTERPRET THE PERFORMANCE ON THE FIELD. IN ADDITION TO FOOTBALL ENTHUSIASTS, YINZHAN INTELLIGENT LEGGINGS ALSO ENTER THE CAMPUS SCENE TO SERVE PHYSICAL EDUCATION TEACHERS, AND CAN ORGANIZE CLASSROOM FOOTBALL TRAINING AND COMPETITIONS THROUGH THE VISUAL DATA REPORT GENERATED BY STUDENTS WEARING LEGGINGS. RECENTLY, THE BRAND HAS ALSO UPGRADED THE EXTERIOR DESIGN OF THE SMART LEG PAD AND STRENGTHENED ITS PRESENCE ON SOCIAL MEDIA.
In addition to smart leggings, countless wearable smart devices have been developed in the field of football, from sneakers and insoles to vests, from foot rings to bracelets. In 2000, a GPSports underwear that could monitor the athlete's running distance and heart rate was created by Fassioni, and by 2011 Adidas had built smart soccer shoes. Even in July 2018, FIFA issued a memorandum announcing that it would allow the use of wearable electronic fitness and tracking devices (EPTS) during competitions.
THE DEVELOPMENT OF SCIENCE AND TECHNOLOGY HAS BROUGHT MORE ACCURATE DATA AND PRODUCTS THAT ARE MORE IN LINE WITH ConSUMER NEEDS. OVERALL, ALTHOUGH THE PRODUCT PRESENTATION FORM AND TARGET AUDIENCE ARE DIFFERENT, THE ESSENCE OF MOST PRODUCTS IS THROUGH GPS TECHNOLOGY DATA MONITORING, THE FORMATION OF OPTIMIZED SPORTS PERFORMANCE OR PHYSICAL PERFORMANCE REPORTS, OR TO PROVIDE REAL-TIME MonITORING OF PHYSICAL HEALTH STATUS FUNCTION, SO AS TO MEET THE DIFFERENT NEEDS OF THE AUDIENCE.
in terms of policies, china has introduced favorable policies to promote the development of smart sports. in march this year, the national development and reform commission and 28 other departments issued the "implementation plan for accelerating the cultivation of new consumption", proposing to vigorously develop smart sports, which said that it would accelerate the production and application of related smart products, which is also a new opportunity for wearable device companies.