Owei Cloud network recently released the market forecast for sweeping robots in 2024. Monitoring data show that from January to November 2023, the domestic retail sales of sweeping robots were 12.6 billion yuan, an increase of 9.4%, and the retail sales were 4.23 million units, an increase of 3.6%. From the trend point of view, showing a low after a high form, of which "618" and "double 11" two promotional nodes supported the high point of the year, is expected in 2024, the market boom continues to increase, the amount of growth is expected to continue to expand.
Prediction 1: The quantity will increase simultaneously, and the quantity will increase excessively. From the perspective of 2023 performance, the volume has turned positive simultaneously, especially the sales volume, which has greatly improved compared with 2022, and the industry has decreased by 24% to increase by 3.6%, achieving a jump reversal. In 2024, the industry as a whole is expected to continue positive volume growth, and the growth of sales will be the first time in recent years that the growth of sales will exceed the growth of sales, which is expected to increase by 8% year-on-year, and sales will increase by 13% year-on-year. First, the current industry penetration rate is low, only 5%~6%, there are a lot of potential people have not reached; Second, the existing product experience has been greatly improved to basically meet the daily household cleaning needs; Third, the all-round model is fully popular, but the price is still high, there is still room to continue to explore.
Prediction 2: All-in-one products cover the full price segment. From the perspective of the release of new products in 2023, product prices are too concentrated, and different brands even have direct competition with the same price, which also leads to the incomplete product price distribution in 2023, so 2024 will see full price segment product coverage. In addition, in 2023, the "double 11" all-around new product price has fallen to less than 3,000 yuan, some self-cleaning products even less than 2,000 yuan, in 2024, the competition below 3,000 yuan will be extremely fierce, in addition to high-end products above 5,000 yuan will also be the focus of head brand competition.
Prediction 3: The all-round product form will gradually achieve full popularity. In 2024, the proportion of all-purpose products with self-cleaning and self-collecting dust will further increase, and the proportion is expected to reach 79%. In addition to automatic cleaning mop, automatic dust collection, the permeability of water and water, automatic addition of cleaning liquid, drying, hair cutting, sterilization and other functions will gradually increase. The main line of product upgrades is maintenance-free, allowing users to participate less, and completely replaced by machines.
Prediction 4: There is still room for further improvement and imagination. The existing products in the industry are not in the real sense of suction and drag washing, from the perspective of suction and drag dimension, there is no change in the mode of suction and drag, wet garbage can not be well treated, from the perspective of washing dimension, the volume of the clean water tank and sewage tank is small, compared with the clean water washing machine and sewage recycling, the cleaning effect is not significant, but from the perspective of product evolution, the washing robot is still worth looking forward to. The real sense of "land washing" robot is expected to appear.
base station form function: First, the base station self-cleaning, high temperature washing and drying, maintenance-free is the key; Secondly, the embedded base station is another direction after the embedded integrated stove, dishwasher, refrigerator, washing machine, clean drinking machine and other household appliances. Thirdly, descisternization and direct plumbing can make the base station smaller; Finally, the separation, modularization and sharing of base stations are also worth exploring.
Intelligent dimension: The first is AI speech, reflected in the accuracy of speech recognition and human-computer speech interaction; Secondly, AI recognition, from the recognition of solid objects, to the recognition of scenes, to the recognition of the level of dirt on the ground; Finally, in the long run, I look forward to the long evolution from sweeping robots to humanoid robots.
Industrial design: on the one hand, the appearance of the fuselage, the shape of the machine itself is diverse, there are square, round, D-shape, etc., on the other hand, the design of the base station, the square is no longer the only one, and the shape may be more favored by young people.