Smart wrist wear is favored
Recently, data released by GfK in Yikang show that in the first three quarters of this year, smart watches contributed more than 90% of the sales of the adult wristband market, and the sales volume also reached 1.6 times that of smart wristbands. GfK predicts that the total sales volume in 2023 will reach 27 million units and 35 billion yuan, an increase of 6% and 25% respectively. In recent years, smart watches with more comprehensive functions and richer use scenarios have become the focus of the adult wristwatch market, and it is expected that by 2024, the scale of the adult wristwatch market will further rise to 29 million units, 43 billion yuan, an increase of 5% and 21%.
Consumer Mr. Wu is a heavy user of wearable products between smart watches, from the early sports bracelet to the current smart watch, he has been buying, experiencing, and sharing the day's sports data recorded by smart watches on social platforms every day. "The main reason I buy a smartwatch is to be able to record my movement data. Now I'm using a smartwatch that reminds me to stand when I'm sitting for a long time, reminds me to exercise when I haven't met the exercise goals I set for the day, and drives my exercise routine." Mr. Wu told reporters. Smart watch user Ms. Liang told reporters that when she bought a smart watch, she paid attention to the performance of the product itself on the one hand, and paid attention to the appearance and accessories of the product on the other hand. Ms. Liang believes that smart watches are also part of the accessories worn in daily wear, and the watch band worn on the day can be changed according to the style of clothing, attendance occasions, etc.
Xing Zitao, an expert in the Xiaomi ecological chain, believes that "consumers' favor for wearable devices between smart wristwatches stems from the replacement of watch functions, and the intelligence of product functions is also an extension of traditional watch functions." Zhu Kri, executive director of the China Information Association and founding director of the National Research Institute of New Economy, told reporters that with the continuous development of science and technology, the functions of smart wearable devices are also constantly enriched and improved. For example, some high-end smart watches have been equipped with calling, payment, navigation and other functions, and can almost replace mobile phones to become the right-hand assistant of people's lives. This convenience and practicality is also one of the important factors to attract consumers.
Guo Tao, an artificial intelligence expert, told reporters that "people's attention to a healthy lifestyle in the post-epidemic era has been further strengthened, and smart watches can provide real-time health data monitoring and reminder functions to help people better manage their health conditions." "Second, the smartwatch is not just a functional device, but also a fashion accessory and social tool that meets consumers' needs for personalization and socialization."
Health is still a key development direction in the future
As people's attention to health continues to increase, smart watches, as wearable devices, have great potential in monitoring and managing health data. The progress of wearable devices between smart wrists is also constantly innovating with the needs of consumers, from the initial sports bracelet to record the number of steps and heart rate, to the smart watch that can monitor body temperature, monitor sleep quality and navigation, among which the function of "health" has been the focus of attention for a long time.
Some consumers buy smart bracelets to wear to their elders at home, on the one hand, they can remotely monitor the health data of the elderly, and on the other hand, they can receive an automatic dial phone call to the emergency contact person in the first time after the elderly accidentally fall, ensuring that the elderly can get help in time in unexpected situations. Hong Yong, an expert from the 50 Forum think tank of China Digital Real Integration, believes that the future wearable devices between smart wrists will be more "age-appropriate". "In terms of aging, smart wrist wear needs to simplify the operation for elderly users, and the interface design and operation mode of the product can be optimized to make it easier to use and lower the threshold of use." In terms of health monitoring, in addition to the basic monitoring functions such as heart rate and step count, it can strengthen the monitoring of health indicators specific to the elderly, such as blood pressure and blood sugar, and provide corresponding early warning functions." Hong Yong said.
Zhou tingji, deputy chief physician of the Department of Endocrinology of Peking Union Medical College Hospital, believes that the functions of current smart-wrist wearable devices have transformed to the direction of health management and disease prevention. "At present, many chronic diseases are difficult to cure, and prevention is very important. If in the future, the reliability of the monitoring of some functions of the human body can be greatly improved, and the combination of personal data and artificial intelligence will be helpful for the prevention and detection of some chronic diseases." Zhou Tingsaid.
Source: Consumer Daily